Talent Mapping Services

Strategic Talent Acquisition Using Talent Mapping Services

Kingston Human Capital offers superior tools to help you recruit the best talent.

What is Talent Mapping?

Talent Market Mapping is a recruitment related research project that is completed in advance of hiring. It underpins your internal recruitment function and makes it more proactive. Poor hiring choices are often the result of an organisation moving on the quickest available talent options.

Organisations who leverage talent maps by nurturing the talent in those maps, experience significantly improved hiring outcomes and are more successful at acquiring high calibre talent.

Talent Maps: Your strategic talent acquisition tool

Talent Market Mapping is also used by many organisations when they are seeking to understand, target and interpret the spread of talent across their markets.

Mapping is an analysis of a market and the employment status of the critical people who work in it. Talent mapping can also provide competitor insights into the size, shape and seniority of a competitor’s teams.

How does Talent Mapping help?

Talent Market Mapping is used by many organisations to help build insights, networks and ideas. This means when an organisation needs to recruit; they are already ‘ahead of the curve’; able to direct their energy into the right people and the right areas of the market.

By doing so, this provides a clear advantage when things are moving quickly – ensuring you always have your finger on the ‘top-talent’ pulse. 

Discover how we’re different and give you a competitive advantage.

Introducing: Our Talent Mapping Service

At Kingston Human Capital, we build talent maps of hard-to-find talent. Providing your internal recruitment or human resources team a well-researched talent market map full of insights.

Our Talent Acquisition Advisory function can also help you design long-range marketing and communication campaigns so that your target candidates have been nurtured, fed your EVP and are emotionally-engaged with your business. As a result, talent mapping ensures a more successful recruitment process.

Nurturing and Engaging Potential Hires

Forward-thinking organisations are proactive when it comes to utilising the data in their talent maps. These organisations work to nurture and engage talent before they need it.

Using talent mapping, they direct talent acquisition content at these potential targets. In turn, this generates goodwill, brand recognition and increases the likelihood that the target candidate applies for a role when it is advertised.

Moreover, this also increases their receptiveness to an approach by the internal recruitment team. By using talent market mapping, you can find the right talent faster, instead of starting your recruitment project in the dark.

Preparing for the unexpected

Talent Market Mapping is a crucial tool to prepare for the unexpected. While you may not yet be hiring, it is essential to know where to look for the best talent when such need arises.

Identifying the talent pool in advance by creating a high-value market map will help close talent gaps efficiently and effectively. We undertake talent market mapping annually for our clients.

What does a talent market map contain?

Talent maps vary depending on a client’s requirements. However, in general, they will contain:

• Names and profiles of candidates with the target job title, industry or niche
• Salary information
• Job titles used by competitors
• Information about the team structure of competitors
• Identification of key players of competitors
• Information about average current tenure
• Information about qualifications

Who would use this service?

Talent mapping is vital for any organisation that is working to ensure they employ the best people working in the industry. Talent Market Maps are essentially a researched list of candidates in a job type, segment or niche.

Talent maps are often used by internal recruitment teams as a precursor. They provide a seamless recruitment process, making sure you are reaching the right candidates at the right time.

Whether you are a large, listed-enterprise or a medium-sized company, any organisation who is strategic about talent acquisition uses talent mapping services.

• ASX listed business
• Medium-sized entities
• Consulting firms
• Overseas organisations entering the Australian marketing
• Organisations looking to improve their overall performance 
  

When Talent Maps Fail

In most cases, talent maps don't fail. This is unless the talent map isn’t proactively used. The talent map is full of insightful data that can be used to activate talent.

However; if this data doesn’t get used, it remains simply facts and figures on a page. It is important that you only invest in a talent map if you plan to activate the talent and data insights it contains.

If you don't have time to activate the data or simply aren’t sure how, our team of experts are here to help. Ask our team about our ‘Activation Packages’.

“Thank you, Kingston. Before this, we were going blindly to market every time we needed to recruit this role type. We are scaling rapidly and we can't afford to do it the old fashion way. Now we’ve got a comprehensive map of 118 potential targets, we are able to better direct our time and our activities.”

Chris Hankellor 

Case Studies

We help our clients with every step of their hiring journey

Finding needles in haystacks is what we do best. We use traditional and algorithmic-search techniques, video recruitment, and behavioural economics to find you the best talent in the market.

• Recruiting Local and Interstate Talent for Cross River Rail
• Finding Queensland Music Festival’s New Executive Director

Meet the team